Lead Story
Lead story
How to integrate the Google Analytics GA-4?
With the rise of e-commerce, it has become essential for companies to analyze the behavior of their consumers. Google Analytics 4 facilitates the work of marketers by offering powerful tools for collecting and analyzing information as well as forecasting trends.
SEO vs. SEM: What is the difference?
What is the difference between SEM and SEO and why are these tactics effective in improving your SEO in the short and long term?
The future of Facebook Shop
What is the future of Facebook Shop and how could this new Facebook feature help your business?

Increase your sales with social networks
Social Commerce is a useful tool, as it allows the use of different social platforms for connectivity and monetary benefits. Are you ready to optimize your different social platforms?
Round-up of our best Newsletter tools
Several applications and tools have been designed to help you with your newsletter campaigns. Each has its own characteristics, which one should you choose?
Boost your sales with Instagram Shopping
Instagram is the platform where you can spend hours scrolling through content. While many gather there for inspiration, companies take the opportunity to display their products on the platform. This is called Instagram Shopping.
Social media for B2B businesses
When we talk about B2B (business-to-business) companies, it is sometimes difficult to understand how and why being present on social platforms is so important. Their presence and consistency are, however, essential for several reasons.
Our 10 favourite Pinterest accounts
In order to help you get started following interesting Pinterest profiles, we've picked 10 Pinterest digital marketing accounts that we particularly like.
What is influencer marketing?
Influencers are at the heart of today's marketing strategies. But who are they and what is their job?

Billy.Play
Billy.Play
Ad management
These days, it’s harder to stand out from the crowd, capture the attention of followers and differentiate yourself from the competition on social media. Instagram Stories are a great way to engage with your community.

Content
Strategy
Media buying
Billy.Play
